Week 6

This week I mainly focused on working on the annual report. As with this whole internship, this task has brought on new learning experiences. With the exception of two pages, the information for the annual report has been filled in. Now I am working on putting pictures in the report and designing the cover. I have never considered myself as very artistic or creative, so this task is particularly hard for me. On the contrary, this task has allowed me to sharpen these skills.

The annual report is an eight page booklet with the dimensions of  5.5 X 8.5." Because of such small dimensions, it is hard to fit a vast amount of information on one page. In addition, it is hard choosing pictures to put on the annual report. I had to go through at least 150 pictures, and from there I  narrowed it down to 40 pictures. After editing the pictures, I have 30 pictures now to choose from. Unfortunately, I only need about 15 pictures, so I have some more tough decisions to make. It is hard to decide which pictures I should choose from when they are all so good.

Working on the annual report has definitely taught me patience.It is time consuming to ensure that professionalism is maintained throughout the whole report. Since this is my first time designing something like this and working with Microsoft Publisher, I want to make sure everything looks perfect. I want the annual report to be something that I am proud of for years to come. In addition, working on this report has gave me an appreciation for marketing materials as a whole. This past weekend I went to a music festival in Mobile, Alabama called Bayfest. While I was there, I saw many marketing materials, such as signs, brochures, and handouts. When I saw these materials, I kept thinking about the time people invested into the materials to make them look so good.